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<h3>大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C?/h3> <p><span>来源Q广搜网  日期Q?019/6/25 12:16:41   览ơ数Q?script type="text/javascript" src="/list/scan.aspx?id=202479&t=news"></script>    <a href="javascript:;" onClick="window.external.AddFavorite(location.href,document.title)">我要收藏</a></span></p> <div>大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C?/div><div>                           来源Q电商报</div><div><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">q家Ih阶的超市:</p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">东西便宜Q大妈凌?Ҏ?</p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">全球10000多家店,沃尔玛要l道?</p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">佛系l营却让创始人成德国首富;</p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">…?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">l于在中国开业啦!</p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: center; font-family: "Microsoft Yahei", verdana, Simsun;"><img alt="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? title="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? class="lazy" data-original="http://img.dsb.cn/2019/0613/20190613225019132393002159.jpg" src="http://img.dsb.cn/2019/0613/20190613225019132393002159.jpg" style="margin: 0px; padding: 0px; vertical-align: dle; border: 0px; outline: none; max-width: 700px; background-color: rgb(204, 204, 204); height: auto; display: inline;"></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;"><strong style="margin: 0px; padding: 0px;">德国癑ֹ市l于开C?/strong></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">言蜚语中一记实锤,世界?的超市巨头奥乐齐l于在中国呱呱坠地?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">6?日,上v静安体育中心以及古美生活q场两家奥乐齐双双开业。作为全球著名“排队王”,奥乐齐在中国同样炙手可热Q大爷大妈凌?点就开始排队,一天下来,货架都被买空?</p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">▼感受一下中国h的热?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: center; font-family: "Microsoft Yahei", verdana, Simsun;"><img alt="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? title="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? class="lazy" data-original="http://img.dsb.cn/2019/0613/20190613225055316545003694.jpg" src="http://img.dsb.cn/2019/0613/20190613225055316545003694.jpg" style="margin: 0px; padding: 0px; vertical-align: dle; border: 0px; outline: none; max-width: 700px; background-color: rgb(204, 204, 204); height: auto; display: inline;"></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: center; font-family: "Microsoft Yahei", verdana, Simsun;"><img alt="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? title="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? class="lazy" data-original="http://img.dsb.cn/2019/0613/20190613225111335289003841.jpg" src="http://img.dsb.cn/2019/0613/20190613225111335289003841.jpg" style="margin: 0px; padding: 0px; vertical-align: dle; border: 0px; outline: none; max-width: 700px; background-color: rgb(204, 204, 204); height: auto; display: inline;"></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: center; font-family: "Microsoft Yahei", verdana, Simsun;"><img alt="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? title="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? class="lazy" data-original="http://img.dsb.cn/2019/0613/20190613225135671541006562.jpg" src="http://img.dsb.cn/2019/0613/20190613225135671541006562.jpg" style="margin: 0px; padding: 0px; vertical-align: dle; border: 0px; outline: none; max-width: 700px; background-color: rgb(204, 204, 204); height: auto; display: inline;"></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">q个奥乐齐到底什么来?</p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">1913q_奥乐齐在德国埃森市诞生,虽然面积只有35q米Q但它却是d国第一安用现代自助式购物的超市?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">1946q_阿尔布雷希特兄弟从战俘营归来后接手父母遗产,自此奥乐齐开始v飞了?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: center; font-family: "Microsoft Yahei", verdana, Simsun;"><img alt="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? title="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? class="lazy" data-original="http://img.dsb.cn/2019/0613/20190613225155275836005479.jpg" src="http://img.dsb.cn/2019/0613/20190613225155275836005479.jpg" style="margin: 0px; padding: 0px; vertical-align: dle; border: 0px; outline: none; max-width: 700px; background-color: rgb(204, 204, 204); height: auto; display: inline;"></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">截止到目前,已经走完癑ֲ诞辰的奥乐齐在全球开?0000多家门店Q年收入近千亿元?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">而阿布雷希特兄弟随着生意做大Q也M了d国首富的宝?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;"><strong style="margin: 0px; padding: 0px;">一家穷人阶U的市</strong></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">从开始诞生vQ奥乐齐是面向德国低收入h开的小店。二战后Qd国经低qP居民普遍贫困Q对低h商品需求更大了Q奥乐齐坚守着初衷Q最l成Z德国的穷市?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: center; font-family: "Microsoft Yahei", verdana, Simsun;"><img alt="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? title="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? class="lazy" data-original="http://img.dsb.cn/2019/0613/20190613225214526693009327.jpg" src="http://img.dsb.cn/2019/0613/20190613225214526693009327.jpg" style="margin: 0px; padding: 0px; vertical-align: dle; border: 0px; outline: none; max-width: 700px; background-color: rgb(204, 204, 204); height: auto; display: inline;"></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">比如它有一个定期特卖的传统Q每隔两周就会对特卖商品大促销Q又或者选几十种商品搞特卖,h比^常要W一倍?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">Ҏ权威报告l计Q奥乐齐商品的h格比沃尔玛便宜近20%Q而较之普通超市,更是便宜?成,难怪中国的大妈们抢疯了?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">靠着q套打法Q奥乐齐打得Ҏ们毫无招架之力?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">1997q_沃尔玛进入d国,和奥乐齐正面交锋。然而仅q?q时_它就被狂虐不止。结果,2006q沃玛宣布在d亏损10亿美元后Q全面退出d国市场?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: center; font-family: "Microsoft Yahei", verdana, Simsun;"><img alt="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? title="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? class="lazy" data-original="http://img.dsb.cn/2019/0613/20190613225233033735006790.jpg" src="http://img.dsb.cn/2019/0613/20190613225233033735006790.jpg" style="margin: 0px; padding: 0px; vertical-align: dle; border: 0px; outline: none; max-width: 700px; background-color: rgb(204, 204, 204); height: auto; display: inline;"></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;"><strong style="margin: 0px; padding: 0px;">大道至简Q超低SKU</strong></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">和大部分市q求商品丰富多样不同Q奥乐齐U承的是中国式大道至的原则,品类少好?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">据统计,它的在售商品品类曾一度跌破过800U,最多时也仅?000U左叻I而沃玛{卖场都是动辄大几千上万?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">它ؓ什么能做到q么的SKU?</p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">它的_N原则是从琳琅满目的品类中,_N出最W合“低价高质”理늚1?U单品,再将他们推荐l消费者。ؓ此,它还l徏了试吃俱乐部Q哪U食品评价高选哪U上架?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">奥乐齐的l极目标是:每类商品只有一个。在它看来,一家超市同时摆出几十种z发水和牙膏是低效的表现Q因为消费者ƈ不知道不同洗发水背后的差异,l果只能是更多低效SKU?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">极致SKU使奥乐齐的单品采购量q高于同行,比如一ƾ洗发水Q沃玛只采?000Ӟ奥乐齐则会采?000件。这U规模优势,让它有了更高的议仯力,采购成本大幅下降Q商品hD焉低了?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: center; font-family: "Microsoft Yahei", verdana, Simsun;"><img alt="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? title="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? class="lazy" data-original="http://img.dsb.cn/2019/0613/20190613225252656646008336.jpg" src="http://img.dsb.cn/2019/0613/20190613225252656646008336.jpg" style="margin: 0px; padding: 0px; vertical-align: dle; border: 0px; outline: none; max-width: 700px; background-color: rgb(204, 204, 204); height: auto; display: inline;"></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;"><strong style="margin: 0px; padding: 0px;">而美的超?/strong></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">奥乐齐虽焉店数量赶上沃玛Q但它在打法上却和沃玛走的是截然不同的路线Q沃玛大而全Q奥乐齐而美?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">一般来_奥乐齐的门店面积都在800q米左右Q而沃玛的面U是它的十倍不止?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">在门店装CQ奥乐齐也是该省则省Q不去追求华丽的外观内饰Q这无疑又省下来一W开支?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">甚至在货枉列方面,奥乐齐也很少x陈列的美观,而是坚持I间最大化利用Q这样做的结果就是奥乐齐成本降低Q门店坪效远高于沃尔玛,是后者的两倍以上?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: center; font-family: "Microsoft Yahei", verdana, Simsun;"><img alt="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? title="大妈凌晨5Ҏ队,货架抢购一I,全球最大“穷市”终于开C国_行业观察_电商? class="lazy" data-original="http://img.dsb.cn/2019/0613/20190613225309525544006628.jpg" src="http://img.dsb.cn/2019/0613/20190613225309525544006628.jpg" style="margin: 0px; padding: 0px; vertical-align: dle; border: 0px; outline: none; max-width: 700px; background-color: rgb(204, 204, 204); height: auto; display: inline;"></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">׃门店面积,奥乐齐的员工数量也降C极致。一般来_800q米的奥乐齐门店往往只有5-6名员工,每个员工q货、盘货、收银、清z等工作无所不能。所以,它的另一个核心竞争力又显露出来:人效。目前,奥乐齐的人效过50万美?人,同样֎沃尔玛?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;"><strong style="margin: 0px; padding: 0px;">佛系l营Q决不上?/strong></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">不仅是它的SKU大道至简Q奥乐齐在管理上也采用了典型中国式管理:无ؓ而治。也是_在整个奥乐齐的管理体pMQ竟然没有明的中央指挥所Q授权充分给C各个区域分公司?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">而且Q奥乐齐一U员工管理权很大Q比底捞的员工的权利还要大。在奥乐齐,有一个员工委员会Q成员由每个地方的员工选D出来Q直接参与公司整体的理和决{?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">不同于中国企业的增长计划Q奥乐齐深圳没有q终目标Q一q做多少业W多业l,了也不慌?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">员工在这U没有压力的心态下保持了强劲的战斗力,2016q_奥乐齐业l增?.6%Q是沃尔玛的三倍,零售界仅有Costco可以与之一战?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">奥乐齐还有一点ؓZ道的是,即它做C世界零售巨头Q但也坚决不上市Q就像中国的华ؓ和老干妈一栗?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">在老板眼里Q上市会增长很多个h财富Q但也会带来无休止的ȝQ显Ӟq和崇尚极简M的公怿念不一样——这是hD和哲学观的问题?/p></div> <br /> </div><div class="bdsharebuttonbox"><A class=bds_more href="#" data-cmd="more"></A><A class=bds_qzone title=分n到QQI间 href="#" data-cmd="qzone"></A><A class=bds_tsina title=分n到新微?href="#" data-cmd="tsina"></A><A class=bds_tqq title=分n到腾讯微?href="#" data-cmd="tqq"></A><A class=bds_renren title=分nCh人网 href="#" data-cmd="renren"></A><A class=bds_weixin title=分n到微?href="#" data-cmd="weixin"></A></div> 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